Users can sign up for his newsletter and receive 11 free email lessons to help them develop new habits in 30 days. The email newsletter signup at the bottom of his landing page does an excellent job of presenting a clear value proposition. James Clear has become a popular influencer who recently released the book Atomic Habits. Why It Works: Combine an appealing opening statement with a call to action to create a compelling offer.ģ. The copy on their landing page starts with the conversational statement, “Keep life organized and work moving-all in one place.” This is followed by a large blue button that presents a clear call to action, “Find the right plan for you,” making it easy for visitors to make a selection. provides file storage and collaboration tools to users worldwide. Why It Works: Creating a unique offering for specific target markets helps increase engagement.Ģ. They directly address their desired audience of musicians, authors, podcasters, and coaches while offering them a free trial to get started. As experts in landing pages themselves, it’s no surprise that their website does an excellent job of conveying a lot of information in a small space. is a marketing conversion platform designed for content creators and a good example of the many content creation apps worth checking out. Article & Landing Page Copywriting ExamplesĪrticle & Landing Page Copywriting Examplesġ.Take a look at these copywriting examples: Our list is simply grouped by category for easy browsing (in other words, they’re not ranked or rated in order of importance or value). Examples are included from landing pages, websites, social media posts, and advertisements. You can find some excellent ideas among these selections and use them to better design your own content strategies. To better understand how leading brands approach their content marketing, we have compiled this list of 50 copywriting examples. Data collected by HubSpot, for example, shows that a personalized call-to-action (CTA) can result in a 202% increase in conversions versus traditional CTAs. Customers these days expect to be heard and presented with content that matters to them. Even the top brands in the world don’t get their messaging right 100% of the time, but when writing is unique, relevant, and motivating it can have a powerful influence over your audience. Copywriting can often be an underappreciated part of website design, content marketing, and even social media marketing.
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